Skip to section navigation Skip to main content

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more. click to accept our cookie policy

Terms & Conditions

Please read these terms of use carefully. If you use the Vitamin D website and calculator tool at (‘the site’) then you are agreeing to these rules (the "Terms and Conditions").


  1. This Site is produced by the Vitamin D Mission for your information, education. Please feel free to browse this Site. In these terms and conditions "we" and "us" means Vitamin D Mission (registered number 00275552) whose registered address is Munro & Forster, 6-10 Borough High Street, London, SE1 9QQ.
  2. The Site and its contents are designed to comply with UK laws and regulations and are intended for use by UK residents only. The Vitamin D Mission makes no representation that any information contained in this Site is relevant or appropriate to other locations.

Exclusions of liability

  1. We use reasonable endeavours to ensure that the data on the Site is accurate and to correct any errors or omissions as soon as practicable after being notified of them.
  2. To the extent permitted by applicable law, we disclaim all warranties and representations (whether express or implied) as to the accuracy of any information contained on the Site. We do not guarantee that the Site will be fault free and do not accept liability for any errors or omissions.

Access to the Site and Content

  1. Owing to the nature of electronic transmission of data over the internet, and the number of Users by whom data is posted on to the Site, any liability we may have for any losses or claims arising from an inability to access the Site, or from any use of the Site or reliance on the data transmitted using the Site, is excluded to the fullest extent permissible by law. In no event shall we be liable for any indirect loss, consequential loss, loss of profit, data, revenue, business opportunity, anticipated savings, goodwill or reputation whether in contract, tort or otherwise arising out of or in connection with this agreement or use of the Site save where such liability cannot be excluded by law.
  2. We do not give any warranty that the Site is free from viruses or anything else which may have a harmful effect on any technology.

Intellectual property

  1. The copyright in the material contained on this Site together with the Site design, text and graphics and their selection and arrangement belongs to the Vitamin D Mission. All rights are reserved. Users may download materials for their own personal, non-commercial use, provided all copyright and other proprietary notices are kept intact. The copying, redistribution, re-posting, publication, adaptation or alteration of any part of this Site for any public or commercial purposes is prohibited without written prior permission from the Vitamin D Mission.
  2. The trademarks, logos, characters and service marks (collectively the "Trademarks") displayed on the Site are registered or unregistered trademarks of the Vitamin D Mission. Nothing contained in this Site should be construed as granting, by implication, estoppel or otherwise, any license or right in and to the trademarks without the express written permission of the Vitamin D Mission. Your use of the Trademarks and contents of the Site, except as provided in these Terms and Conditions, is strictly prohibited. You are advised that the Vitamin D Mission will aggressively enforce their intellectual property rights in the Site and its contents to the fullest extent of the law, including seeking criminal sanctions.
  3. The Vitamin D Mission reserves the right to alter or delete material from the Site at any time.
  4. The Vitamin D Mission may, at any time without notice, revise these Terms and Conditions by updating this posting. You are bound by any such revisions and should, therefore, periodically visit this page to review the then current Terms and Conditions.
  5. If any provision of these Terms and Conditions is held to be unlawful, invalid or unenforceable, that provision shall be deemed severed and the validity and enforceability of the remaining provisions of these Terms and Conditions shall not be affected.
  6. These Terms and Conditions shall be governed by and construed in accordance with English law. Any disputes shall be subject to the exclusive jurisdiction of the English courts, to which both parties submit.

What if these Terms & Conditions change?

The Vitamin D Mission may, at any time without notice, revise these Terms and Conditions by updating this page. You are bound by any such revisions and should, therefore, periodically revisit this page to review the then current Terms and Conditions.

Privacy policy

We promise to protect your privacy as laid out in this privacy policy, and according to your rights under the Data Protection Act 1998.

This website is managed by Munro & Forster, and its agents on behalf of the Vitamin D mission for the use of consumers within the UK.

What information do we collect?

So we can improve the way this website functions, we will collect anonymous, non-personally identifying data about how you use our site. This is done using cookies which you may refuse if you wish

What are cookies?

A cookie is a small amount of data, which allows us to follow your use of our website. It often includes an anonymous unique identifier, which is sent to your browser and stored on your computer’s hard drive. Cookies each have a specific lifetime after which they will disappear.

How does the Vitamin D Mission use cookies?

We use cookies to tell us how and when different people visit the pages in our website, and tell us what settings each visitor chooses on the calculator.

This Site uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how Users use the site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this Site. By using this Site, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Will cookies collect my personal details?

Cookie technology does not collect personally identifiable information, but it might be used to identify you as a specific and anonymous visitor. The use of cookies is an industry standard, and many major web sites use them. Each web site can send its own cookie to your browser, if your preferences allow it, but to protect your privacy, your browser only allows a web site to access the cookies it has already sent to you, not the cookies sent to you by others.

Can I say no to these cookies?

You can refuse to accept some or all cookies either by using our cookie preferences or by activating the settings on your browser which allows you to do this.

Who else might see my personal information?

The Vitamin D Mission website does not collect any personal information from you. We only record which settings you choose on the calculator, not who you are.

What if this Privacy Policy changes?

Vitamin D Mission may, at any time without notice, revise this Privacy Policy by updating this page. You are bound by any such revisions and should, therefore, periodically revisit this page to review the then current Privacy Policy.

Links to other websites

If we link to other websites, we do so for your convenience. Please don’t take the links as endorsement by Vitamin D Mission. We aren’t responsible for the content of any linked websites, and we recommend that you check their privacy policies before proceeding to use them. The Vitamin D Mission does not represent or warrant that this, or any Site to which ours is linked, will be accessible or available on a timely basis, or that access to the same will be uninterrupted or error-free.


How we use cookies

These are the cookies you might come across on

This list is current as of 4th November 2015. We’ve tried to cover all the cookies which we, or our technology partners, use, but please bear in mind there might be a short delay in updating this list. If you do notice a discrepancy, or think a cookie is missing, please let us know on

How to unset or clear cookies

Cookies are just small files of data that websites can send to your computer (via your browser) for all sorts of legitimate reasons. By law, you now have the choice and responsibility to decide which sites can and can’t use which cookies. To help you manage them efficiently, all browsers give you tools to control your cookies. So you can keep them (permanently or for a certain amount of time) or completely delete them.

At Vitamin D Mission we recommend the “All About Cookies” website. It’s published by an independent body and is a good source of information about cookies and how to organise yours. The following pages could be particularly handy:

Controlling your cookies:

Deleting your cookies:

There are lots of other websites you could take a look at for more information too. If you have any other questions, please get in touch with us at


  1. Macdonald HM, Mavroeidi A, Barr RJ, Black AJ, Fraser WD, Reid DM. Vitamin D status in postmenopausal women living at higher latitudes in the UK in relation to bone health, overweight, sunlight exposure and dietary vitamin D. Bone. 2008;42(5):996-1003.
  2. EFSA NDA Panel (EFSA Panel on Dietetic Products, Nutrition and Allergies), 2012. Scientific Opinion on the Tolerable Upper Intake Level of vitamin D. EFSA Journal 2012;10(7):2813, 45 pp. doi:10.2903/j.efsa.2012.2813
  3. Heany RP. The vitamin D requirement in health and disease. The Journal of Steroid Biochemistry and Molecular Biology 2005;97(1-2):13-9.
  4. Holick MF. Vitamin D: importance in the prevention of cancers, type 1 diabetes, heart disease, and osteoporosis. Am J Clin Nutr 2004;79(3):362-71.
  5. Garland CF et al. The role of vitamin D in cancer prevention. American Journal of Public Health 2006;96(2):252-61.
  6. Hewison M. Vitamin D and immune function: an overview. The Proceedings of the Nutrition Society 2012;71(1):50-61.
  7. Ladhani S, Srinivasan L, Buchanan C et al. Presentation of vitamin D deficiency. Arch. Dis. Child. 2004; 89 (8):781–4.
  8. Wagner CL, Greer FR. Prevention of Rickets and Vitamin D Deficiency in Infants, Children, and Adolescents. Pediatr. 2008; 122 (5):1142–52.
  9. Maiya S, Sullivan I, Allgrove J, et al. Hypocalcaemia and vitamin D deficiency: an important, but preventable, cause of life-threatening infant heart failure. Heart. 2008; 94 (5):581–4.
  10. Pearce SH, Cheetham TD. Diagnosis and management of vitamin D deficiency. Bmj. 2010; 340:b5664.
  11. Abdullah M, Bigras JL, McCrindle BW, et al. Dilated cardiomyopathy as a first sign of nutritional vitamin D deficiency rickets in infancy. Can. J. Cardiol. 1999; 15(6):699–701.
  12. Recommended in a consensus statement by the British Association of Dermatologists, Cancer Research UK, Diabetes UK, the Multiple Sclerosis Society, the National Heart Forum, the National Osteoporosis Society and the Primary Care Dermatology Society.